Featured Cases
Asuransi Tugu Pratama Indonesia, Tbk
Tugu Insurance
COMMITTED TO OVERCOME UNPREDICTABILITY THAT AFFECTS THE MOST IMPORTANT ASSETS, TUGU INSURANCE IS REACHING NEW HEIGHTS THROUGH A BRAND TRANSFORMATION THAT SHOWCASES ITS DISTINCT COMMITMENT TO EVERY STAKEHOLDER’S PROGRESS.
Branding Scenario
CAPTIVATING THE RETAIL MARKET AFTER ESTABLISHING CORPORATE STRONGHOLD OF PARENT COMPANY.
Asuransi Tugu Pratama Indonesia as a part of Pertamina Group intends to break through the retail market by leveraging its strong corporate expertise.
With decades of experience and accomplishments along with the resolve to continuously enable protection and stability through its services, Asuransi Tugu Pratama Indonesia which now becomes Tugu Insurance aims to elevate itself as the leading general insurance company in the country.
Branding Challenge
TRANSCENDING MULTIPLE TARGET AUDIENCE BY DETERMINING A DISTINCT SINGULAR KEY PROPOSITION.
In reaching a new retail clientele and accomplishing an objective of category leadership, Tugu Insurance leverages aspirational benefits to build its reputation.
A holistic brand transformation is necessary for Tugu Insurance that entails a total transformation of its brand, including its brand expression, brand communication, and brand behavior while harnessing the current values of Tugu Insurance and its orientation towards client satisfaction.
Branding Solution
LEVERAGING THE INGRAINED DESIRE TO ACHIEVE DREAMS WITHOUT FEAR AS THE DRIVING FORCE AND DESTINATION.
Dedicated to elevate all of its stakeholders to new levels of life with no worries, Tugu Insurance is the epitome of “Reaching New Heights”.
In revisiting the core values derived from its parent company, Tugu Insurance rediscovers its purpose of enabling both individuals and corporations to live in the moment, thrive without burdens beyond their control. Tugu continuously inspires all stakeholders to leap into the next level of accomplishments.