Jakarta
Kuala Lumpur
Hanoi
Ho Chi Minh City
A good business strategy, when combined with a good brand strategy, enables brand and business to grow and harvest its full potentials.
Featured Cases
MAKKIMAKKI OFFERS AN INTEGRATED SOLUTION FOR A BRAND TO HARVEST AND MAXIMIZE ITS FULLEST POTENTIALS. WE BELIEVE IN THE POWER OF BRAND AS A CENTRAL INNER DRIVER IN EVERY BUSINESS.
We emphasize greatly on the importance of understanding the market dynamics with BrandDiagnostiX™. The outcomes serve as a strong basis for brand building and development process by using TheBrandQuotient™, a unique methodology to focus a brand as the business' centerpiece strategy. Reaching towards garnering the brand's maximum potentials, we activate and trigger all brand custodians to embrace the newly developed brand through a series of brand activation activities.
Brand Measurement
PROPER AUDITING REQUIRES THE MOST APPROPRIATE MEASUREMENT TECHNIQUE AND TOOLS.
Using BrandDiagnostiX™ as its primary brand audit tool, MakkiMakki gathers business, brand and consumer insights + foresights, and creatively use them as the foundation in developing the winning brand strategy.
Brand Psychodynamic DiagnostiX™ Understanding the consumers' underlying dynamics in relation to a certain category and the tested brand's.
Brand Corporate Identity DiagnostiX™ Understanding the brand's current condition (vision, mission, brand central idea, brand identity, etc.) to determine future aspirations.
Brand Attidi DiagnostiX™ Understanding consumers' attitude and perceptions toward certain brand, and translate them into meaningful key dimensions which yield a clearer consumers profile and brand-consumer interrelationship.
Brand Appeal DiagnostiX™ Assessing and validating the brand's expression development (brand name and visual identity) by measuring its acceptance among the targeted brand audience.
Brand Essential DiagnostiX™ Understanding the (essential) elements that represent 'sacredness' of a brand through its surface design dissection and the brand personality perception.
Brand Gestalt DiagnostiX™ Assessing and validating the chosen direction in more committed terms (after refinement) against intended brand identity criteria and the design relevance for final design improvements.
Brand Commitment DiagnostiX™ Stimulating the total brand experience as much as possible in order for consumers to decide on their commitment towards the brand.
Brand DEVELOPMENT + MANAGEMENT
BRANDING IS ABOUT ACHIEVING LOYALTY BEYOND REASON BY EXHAUSTING THE BRAND’S FULL POTENTIALS.
A winning brand strategy is one that begins with comprehensive insights combined with a brand vision with clear business objectives. We build the core of this strategy using TheBrandQuotient™, expand its framework and leverage its brand width across all components of the business.
Brand Platform Considered as branding strategy’s first step, the brand platform is formed by dissecting the brand and reconstructing it using the brand’s new direction and business objectives combined with relevant insights. This process identifies the brand’s central idea, one that inevitably will inspire the entire brand development process. The overall process takes a deeper scrutiny in structuring a brand's strength to ensure its longevity within the market dynamics.
Brand Positioning Being distinctive is important, making the brand sustainably relevant to today and tomorrow’s business condition is pivotal. Formulating the right brand positioning would determine the brand’s inevitable success or unexpected failure. The winning positioning will be used to articulate the brand’s central idea across various related brand elements.
Brand Architecture This stage stretches the strength, fluidity and adaptability of the brand’s central idea against current and future brand potentials and market dynamics without losing its integrity. The main idea behind brand architecture is to enlarge the brand’s bandwidth and explore its potentials while protecting the brand’s core idea, in a way, a brand should always try to build and manage a number of brands that garner the highest value.
Brand Expression Expressing a brand stretches from brand naming to creating its master brand identity to implementing the new identity across relevant applications. Whenever possible, brand expression is crucial for further internal and external implementation in brand experience and environment.
Brand Activation
BRANDING SUCCESS EMBARKS FROM STRATEGIC AND HOLISTIC BRAND MANAGEMENT FROM THE INSIDE OUT.
Successful branding embarks from holistic and top-down brand activation approach from the inside out and across all components of a business with one goal in mind: to bring your brand to life, expand its framework and leverage its brand width across all components of the business.
Brand Communication Branding’s ultimate goal is reaching and communicating to diverse target groups (people, partners and customers) with highest visibility, clarity and consistency. An on-target brand communication strategy, parameters and guidelines must be prepared and outlined to navigate and drive the brand in communicating its central idea, positioning, benefits and promise using one singular brand voice.
Brand Road Map and Activation Plan The goal in branding is in ensuring brand’s longevity, sustainability and growth. And to do so, it requires a clear and definitive brand road map and aligned activation plans that will ensure holistic branding activities with the highest probable chance of success. Brand roap map implements any communication plan into visible steps that ensure brand understanding.
Brand Internalization In the course of engaging with various layers within the organization, MakkiMakki will together with the brand’s appointed custodian team to transform and transcend the brand’s central ideas into day-to-day and across layers of management and inter-departmental’s behavior, expression and communication activities that ignites, engages and drives fruitful working relationship and aligned synergy for a common goal.
Brand Management Successful branding begins with proper brand management. MakkiMakki have assisted clients to help set up, empower and nurture their brand management team through interactive sessions that enable them to appropriately align and manage their own brand and its activities to the provided guidelines throughout its journey.