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<h2 class="text-style-allcaps text-weight-bold adaptive-brand"><span class="text-color-brand adaptive-brand">ASTEC</span></h2>

PURSUING PASSION FOR THE NEVER-ENDING WINNING SPIRIT BY TWO LEGENDARY WORLD BADMINTON CHAMPIONS, ASTEC IS ALL ABOUT THE EXCITEMENT OF VICTORY. IGNITE! CHALLENGE! INVIGORATE!
Founded by two legendary world badminton champions, Alan Budikusuma and Susy Susanti, ASTEC is a badminton sporting equipment brand for beginner to intermediate to expert to professional players. Equipped with Aeroleap, ASTEC’s own winning-breed of badminton racket technology, the brand has been completely transformed and positioned to ignite, challenge and invigorate the champion spirit in every one of us.


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