<h2 class="text-style-allcaps text-weight-bold adaptive-brand">EPICITY LIFE AT <span class="text-color-brand adaptive-brand">EPICENTRUM CITY</span></h2>
Bakrie Property
EPICENTRUM ENVISIONS A CITY IN ASIA LIKE NO OTHER WHERE PEOPLE CAN LIVE, WORK, PLAY AND INVEST IN A WAY THAT IS INSPIRING AND GROUNDBREAKING WITH EVERLASTING IMPACT.
Branding Scenario
CAPITALIZING CURRENT AND FUTURE BRAND STRENGTH TO BUILD CREDIBILITY AMONGST COMPETITION.
Expanding Epicentrum as an Epicity has always been envisioned by the management.
By employing Epicentrum’s current strength and opportunities in Asia, as well as combining them with strong brand development, Epicentrum strives in becoming Jakarta’s center of urbanities that fulfills their need within one integrated compound.
Branding Challenge
UNCOVERING THE CHALLENGES FOR A COMPREHENSIVE BRAND STRATEGY IN INCREASING EPICENTRUM'S AWARENESS.
To find a distinctive positioning for relevant brand behavior, communication and expression.
Formulating a brand strategy that best describe Epicentrum’s brand and business endeavors to further leverage its success is crucial. Furthermore, a well-defined brand architecture is also needed to map the brand’s future business expansion in Asia.
Branding Solution
EPICENTRUM EMERGES AS A BRAND THAT COMBINES AND INTEGRATES LIVE, WORK, PLAY AND INVEST IN ONE AREA.
It is perpetually driven by the brand’s central idea, “The Epicenter of Your Life”.
Epicentrum stands for the center of Jakarta urban life through its complete and integrated facilities and services that actualize people's inspiration and aspiration (live, work, play, invest) for a better life. It is a new approach that challenges the mainstream urban living.
Internal Assets - Case Card Generator
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Bakrie Property
Epicentrum