<h2 class="text-style-allcaps text-weight-bold adaptive-brand">LUXURIOUS <span class="text-color-brand adaptive-brand">BOUTIQUE HOTELS & RESORTS</span></h2>
ReStyle Indonesia
MESA HOTELS & RESORTS OFFERS AN ESCAPE FROM YOUR DAILY LIFE BY INDULGING YOU THROUGH EXPERIENTIAL JOURNEYS IN INDONESIA'S DIVERSE EXOTIC LOCATIONS – EXPERIENCE THE EXPERIENCE.
Branding Scenario
RESTYLE INTERNATIONAL OFFERS DISTINCT HOSPITALITY BRANDS, CATERING DIVERSE TARGETED AUDIENCE.
While each brand must be distinct, bedrock of unity by forming a signature umbrella comes first.
As a hotel, property, and yacht management company with multiple products, the umbrella brand is deemed to offer an integrated branding concept, enliven it with aspiration to finally elevate people’s expectation of hospitality to another level. A new hotel brand is deemed to be born as its subsidiaries.
Branding Challenge
TO BE CONSTANTLY CHALLENGED BY THE MAINSTREAM, HAS DRIVEN US TO GO AGAINST THE RULE. UNCONVENTIONAL IDEAS TO BE BORN.
The key challenge is to come up and cascade down the brand central idea into all other upcoming sub-brands.
After strategically inventing the brand’s central idea for the newly born hotel, MakkiMakki’s task is to orchestrate a holistic brand strategy – from coining the best architectural scheme, gearing it with bold identity, defining communication strategy up until crowning the brand with a name that ‘tells’.
Branding Solution
INSPIRED BY THE UNCONVENTIONAL, AN ISOLATED FLAT-TOPPED HILL TO BRING ABOUT SIGNATURE TRAITS IS DEEMED A WINNER.
Mesa is the name bearing an essence and positioning to experience upon experience itself.
Deriving from the stated commitment and with a solid brand architecture, Mesa Hotel & Resorts has its existence in Dago (Mesanara), Magelang (Mesastila) and Ubud (Mesakara) all voicing the same pledge, to deliver the world of experiential journey to the brand’s ever-growing consumers.
Internal Assets - Case Card Generator
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ReStyle Indonesia
Mesa