<h2 class="text-style-allcaps text-weight-bold adaptive-brand">LIVE.LOVE. <span class="text-color-brand adaptive-brand">BRAND</span></h2>
Mitra Keluarga
MITRA KELUARGA’S BRAND TRANSFORMATION SHOWS THE REMARKABLE SHIFT OF A HOSPITAL TO SOMETHING BEYOND IT; A HOME FOR BOTH THE ILL AND THE HEALTHY.
Branding Scenario
FOR A HEALTHIER INDONESIA, MITRA KELUARGA HAS BUILT A STRONG HOSPITAL CHAIN TRUSTED BY MANY INDONESIAN FAMILIES.
Mitra Keluarga has a strong commitment to be more around and touch the many lives of Indonesian families.
As of current, Mitra Keluarga is planning to push its growth forward by doing an Initial Public Offering. In preparation, Mitra Keluarga requires a strong brand that can support the strong products that it offers.
Branding Challenge
SEVERAL PROMINENT HOSPITAL BRANDS ARE PLANNING FOR LARGE SCALE EXPANSION THAT FAR EXCEEDS MITRA KELUARGA'S OWN EXPANSION.
Outnumbered by the competitors, a business model restructuring is needed to overcome the challenge.
Not only that, with its future aim is to focus slightly more on the upper middle segment, a brand positioning that appeals to the lower segment while keeping the confidence of the upper segment is also needed.
Branding Solution
EXPAND MITRA KELUARGA’S FOCUS TO PROMOTING HEALTH AND PREVENTING ILLNESS BY CREATING A HOME FOR THE ILL AND THE HEALTHY.
The brand transforms into a place where patients could feel the comfort second only to home.
More than just a hospital, Mitra Keluarga branches out and goes beyond just hospital by providing promotive, preventive, curative and rehabilitative treatments. It turns into a home for both the ill and the healthy.
Internal Assets - Case Card Generator
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Mitra Keluarga
Mitra Keluarga