Case Studies
<h2 class="text-style-allcaps text-weight-bold adaptive-brand">PERMATA <span class="text-color-brand adaptive-brand">BANK</span></h2>
PermataBank Indonesia
CREATING A STRATEGIC RETAIL BRAND FROM THE LARGEST FINANCIAL INSTITUTION MERGER IN THE COUNTRY UNDER THE INDONESIAN BANKING RESTRUCTURING PROGRAM FOR THE CITIZENS' PRECIOUS LIVES.
5 Indonesian banks (Bank Bali, Bank Universal, Bank Prima Express, Bank Patriot and Bank Artamedia) under IBRA (Indonesian banking restructuring program), strategically merges to form a consumer retail bank brand. With the aid of MakkiMakki’s TheBrandQuotient™, the new brand positions the business’s strongest assets (its human resources) and offers consumer-centric-and-driven brand promise under “Life Is Precious” brandline.
No items found.
Branding Scenario
Branding Challenge
Branding Solution
Internal Assets - Case Card Generator
This section will only be viewable by MakkiMakki members with credentials (not public) to download generated previews that can be attached in emails/messages to better showcase case study in exchanges.
NOTE: If having issues with broken images, make sure to disable any Ad-block Extensions for this site
NOTE: If having issues with broken images, make sure to disable any Ad-block Extensions for this site
Strategic Transformation Consultant
Learn more
PermataBank Indonesia
PERMATA BANK
Download Case Card (Landscape)
PermataBank Indonesia
PERMATA BANK
Download Case Card (Portrait)