Elice Tambu

Branding Analyst

<h2 class="text-style-allcaps text-weight-bold adaptive-brand"><span class="text-color-brand adaptive-brand">ELICE</span> WELCOMES YOU</h2>

ELICE FOUND HER PASSION IN BRAND/MARKETING AND RESEARCH RELATED SUBJECTS DURING HER EARLY YEARS IN UNILEVER INDONESIA. RECENTLY WITH MAKKIMAKKI, SHE IS RESPONSIBLE IN MANAGING THE BRANDING STRATEGY DEPARTMENT AND IS INVOLVED IN DEVELOPING THE BRANDDIAGNOSTIX™.

Her strategic role as one of the directors involves developing brand evaluation, methodologies and diagnostic tools to be used in our branding programs. This has further strengthened MakkiMakki's position as a reputable branding consultant in Indonesia.

Elice has also been involved in various strategic national, regional and multinational companies and brands like Coca Cola Indonesia, Hero Supermarket, Unilever Indonesia, Nestle Indonesia, Saralee Indonesia, Sari Husada, Aetra, PermataBank, Astra Credit Company, Combiphar, British American Tobacco.

EDUCATIONAL BACKGROUND

Padjadjaran University, Bandung, Bachelor Degree in Economics, Marketing Department, 1993